We measure media audiences in various ways, some methods can be to analyse sales, subscriptions, rating and figures.
Who measures audiences?
National Readership Study: The National Readership Study (NRS) was established in 1956 and today provides the most authoritative and valued audience research in use for print advertising in the UK. The survey itself covers 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they achieve.
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Audience Analysis
Audience analysis emphasizes the diversity of responses to a given popular culture artifact by examining as directly as possible how given audiences actually understand and use popular culture texts. Three kinds of research make up most audience research: 1) broad surveys and opinion polls that cover a representative sample of many consumers. 2) small, representative focus groups brought in to react to and discuss a pop culture text. 3) in-depth ethnographic participant observation of a given audience, in which, for example, a researcher actually lives with and observes the TV viewing habits of a household over a substantial period of time.
The above title is a link for the The National Readership Survey, it was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain.The survey covers over 250 of Britain’s major news brands and magazines, showing the size and nature of the audiences they achieve.
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