Audience Classification

Demographic: Age/ gender
Psychographic: Audiences jobs/ interests ect

Qualitative research: questionnaire/ focus group/ screenings
Quantitive research: clip board questionnaires.
Audience and groups:
Group A:

• Doctors
• Scientists
• lawyers
• Well paid professionals

Group B:

• Teachers
• Middle management
• Fairly well paid professionals

Group C1:

• Junior management
• Bank clerks
• Nurses
• 'White collar' professions

Group C2:

• Electricians
• Plumbers
• Carpenters
• 'Blue collar' professionals

Group D:

• Manual workers such as;
• Drivers
• Post sorters

Group E:

• Students
• Unemployed
• Pensioners