Film Rating

U: Suitable for all

PG: Parental guidance

12: Video release suitable for 12 years and over

12A: Cinema release suitable for 12 years and over

15: Suitable for only 15 years and over

18: Suitable for only adults

R18: Adult works for licensed premises only.

Films for theatrical release are normally classified by at least two Examiners using the published Guidelines. In most cases the decision is ratified by a Senior Examiner, but if the Examiners are in any doubt or fail to agree, or if important policy issues are involved, the work may be seen by other members of the Board up to, and including, the Director and Presidential team.

Examiners look at issues such as discrimination, drugs, horror, imitable behaviour, language, nudity, sex, sexual violence, theme and violence when making decisions. They also consider context, the tone and impact of a work (eg how it makes the audience feel) and even the release format 

Audience Classification

Demographic: Age/ gender
Psychographic: Audiences jobs/ interests ect

Qualitative research: questionnaire/ focus group/ screenings
Quantitive research: clip board questionnaires.
Audience and groups:
Group A:

• Doctors
• Scientists
• lawyers
• Well paid professionals

Group B:

• Teachers
• Middle management
• Fairly well paid professionals

Group C1:

• Junior management
• Bank clerks
• Nurses
• 'White collar' professions

Group C2:

• Electricians
• Plumbers
• Carpenters
• 'Blue collar' professionals

Group D:

• Manual workers such as;
• Drivers
• Post sorters

Group E:

• Students
• Unemployed
• Pensioners  

Impact of technology on audiences

BFI Trip

On the 12th of November, we went to the British Film Institute to watch a presentation explaining opening title sequences. The speaker taught us the most common mistakes made by students and how we can avoid them, he also gave us tips on how to improve our OTS and our coursework grade. One of the most common mistakes made by students is they create a trailer instead of a opening title sequence, they do this by giving away too much of the plot and therefore removing the enigma. In order to improve our opening title sequence, we were told that our film title should be placed more towards the start instead of at the end. 

There were two other speakers that also gave us information that could influence our outcome, such as Dexter Fletchers advice on how to draw in an audience, and making sure that we link our text and titles to the genre of our film. For example, red text if the film involved a lot of blood and gore. 

The BFI was founded in 1933. They combine cultural, creative and industrial roles, bringing together the BFI National Archive and BFI Reuben Library, film distribution, exhibition and education at BFI Southbank and BFI IMAX, publishing and festivals. They award Lottery funding to film production, distribution, education, audience development and market intelligence and research. 

Below is the schedule of our day.

Textual Analysis- The trap for cinderella

The Trap for Cinderella- Representation

In this extract it begins with two girls seen in a mid shot talking and one is smiling whilst the other is not. This allows the audience to identify that there is a problem which only one of the girls are aware of,  it makes it clear that the story is most likely going to be based on her. The fact the other girl is unaware tells us that one of the girls is hiding something and does not want anyone else to find out. Also I feel that the mid shot was most probably used so both facial expressions were in shot.

They are both wearing bikini's making us aware that the weather is hot and it is during summer. Summer is meant to be fun and they are meant to be having a good time but something is clearly on her mind which is apparent to the audience. As the extract progresses the music within the extract begins to add tension and mystery which it then becomes evident that something is wrong.

My Audience.

Representation of Ethnicity

Ethnicity in tv drama from reecehopkins