Typography- The Style and Appearance of printed matter.
Serif and San Serif-
Serif fonts are usually easier to read and therefore are used in most newspapers.
San serif fonts are mainly used on computers as they are much harder to read on print.
At the moment Sans Serif is most popular due to the fact many more people are using technology such as computers.
Typefaces are very important in an OTS because they help to establish the genre of the film before actually watching it. For example If they were to use a red colour this my connote that the film is horror or thriller. Also if a if a typeface was to be fast paced across the screen this may show the film is going to be fast paced and action.
Finish - also go to dafont on-line for inspiration add a link to the site
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